Bored Ape Yacht Club NFT to have its own play-to-earn game

In partnership with Hong Kong-based game developer Animoca Brands, Yuga Labs announced that the Bored Ape Yacht Club NFT will have its own play-to-earn crypto game  through Animoca Brands’ website. Details about the game are not yet fully disclosed but the game is planned to launch in the 2nd quarter of 2022.

Yuga Labs already posted a teaser image of a robotic hand holding an electrified banana, with the Bored Ape Yacht Logo on it, tightly. Last September, the Bored Ape Yacht Club took to Twitter to share their Roadmap 2.0, hinting at future developments and live events which include the blockchain game.

Given that the Bored Ape NFT will have its own game, it is not clear if it will be limited to NFT holders or available to the public. Moreover, even if the Bored Ape NFTs are minted on the Ethereum blockchain, Yuga Labs and Animoca Brands have still yet to announce which platform the game will run on. 

Within 8 months, The Bored Ape Yacht Club became the most valuable and popular NFT project. It garnered the attention of many celebrities and popular brands such as the magazine Rolling Stone, beverage Arizona Iced Tea, entertainment company Universal Music Group, recording artist Timbaland as well as the German sportswear giant, Adidas.

In the press release issued by Yuga Labs, it stated that the company aims to ‘expand the utility and benefits’ that they offer to all their NFT holders. The Bored Ape NFT acts as an exclusive club since it offers live events, special merchandise and access to a private Discord server to its users. 

The Bored Ape Yacht Club NFTs is a collection of 10,000 unique ape characters with more than 170 possible traits. Initially, each Ape was sold for 0.08 ETH, but the NFT is now being sold for hundreds of dollars and even millions at auctions. The Bored Ape NFT’s current market value is at $2.05 billion.

Animoca, the developer who will make the NFT game, is also an investor in popular crypto projects and games such as NBA Top Shot and Axie Infinity. Its co-founder and executive chairman, Yat Siu said that only a few NFTs made their mark in the industry and the Bored Ape Yacht Club managed to get a powerful surge. Thus, they are excited and proud to work with Yuga Labs to create a game for this cultural milestone.

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